The research that laid the groundwork for Uber’s product for teenage users
Research on data privacy, transparency, and parental engagement, run through AnswerLab, that helped define how a rideshare product could work for teens and the parents who trust them with it.
Lead researcher spearheading in-depth qualitative interviews facilitated with live trained translators. Unearthed the parameters of parent safety needs and teenager usability that shaped feature design and roadmap for Uber for Teens.